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«The Ultimate Guide to Understanding Each Other»

Double-face book: A Guide to Understanding Turkish migrants' aspirations in Switzerland (in English)
A Comprehensive Guide to Switzerland for Turkish Travellers and Migrants (in Turkish)

According to UNESCO World Report,  cultural diversity has emerged as a key concern at the turn of the new century. Our project stimulates debate on an important social theme: the role of cultural products in the course of mutual understanding and in the integration process. The project promotes dialogue between Swiss and Turkish cultures.

 

At the end of the research project we will publish a book that can be flipped, on the one side it will be written in Turkish and will be aimed at all Turkish travellers and those who are interested, for business or other reasons, to move to Switzerland: A Comprehensive Guide to Switzerland for Turkish Travellers and Migrants (in Turkish). If Switzerland is most famous for its mountains, cheese, chocolate, cows, and watches, the biggest challenge of our project will be pinning down who exactly typifies the average Swiss: we’ll introduce the four different Swiss cultures and languages, Swiss customs and etiquette that make the country so much more than its stereotypical image. It will not be a cultural Guide focused only on the German-speaking part of the country. On the contrary, it will be a Guide that aims to present the four linguistic regions of Switzerland, to understand how each of them has a different reception policy, and also different prejudices. It will be a Guide for the use of Turkish readers, who have cultural, religious and daily life traditions very different from those of Switzerland, a Guide that aspires to help Turkish people to immerse themselves in the cultural attitudes of Switzerland's fascinating, multifaceted society.

 

On the other side of the book, we will have a Guide to Understanding Turkish migrants' aspirations in Switzerland (in English) beyond fun and light hearted  stereotypes about the Turkish population and their culture.

 

Nota bene: Citizens from Turkey may come from different ethnic backgrounds – for example, they may be of Turkish nationality but of Kurdish ethnicity. In our project we will categorise as Turkish all respondents who had at least one parent born in Turkey and who had Turkish nationality. The term ‘Turkish’ will thus refers to citizenship and not to ethnicity.

For more info, pls contact:
Prof. Betül Parlak, Haliç Üniversitesi, Istanbul